How to Build a Content Creator Team For Your Brand: Tips and Tricks

If you're looking to build a content creator team for your brand, you're not alone. In today's digital age, creating high-quality and engaging content is crucial for any brand that wants to connect with its audience and stay relevant. But building a team of creators can be a daunting task, but when done right you'll find your content can be more consistent than ever and lead to higher brand engagement. That's why we've put together some tips and tricks to help you build a talented and dedicated team of UGC creators.

What are UGC creators?

UGC creators specialize in producing content intended for the brand’s socials, instead of their own socials. The consumer packaged goods industry, in particular, relies heavily on product-facing content so brands often work closely with UGC creators to produce genuine and authentic pieces of content that can be used across their ads, website, and various social channels. 

The Steps to Building a Freelance Creator Team

Step 1: Define your brand's vision and mission

Before building a team of UGC creators, it's important to have a clear understanding of your brand's vision and mission. This will help you identify the type of content you want to create and the values you want to promote. Take the time to define your brand's personality, voice, and tone, and think about how you want to connect with your audience. Once you have a clear understanding of your brand's identity, you can start looking for UGC creators that align with those values and goals.

Step 2: Identify the skills and experience you need

When building a content creator team, it's important to identify the skills and experience you need. You'll want to look for creators who have experience creating the style of content you want to produce. For example, if you're a skincare brand, you’ll want to look for UGC creators who perhaps have pre-existing knowledge of skincare and know how to highlight and capture skincare products. There are a lot of creators out there who are great at video production and editing but it’s important to find creators that fit into your brand identity as well. This will help increase retention from your audience as the content will feel more genuine and authentic. 

Step 3: Find and vet creator candidates

Once you've identified the skills and experience you need, it's time to find creator candidates. You can start by searching for creators on social media platforms like Instagram, TikTok, and YouTube. Look for creators who have a style and aesthetic that aligns with your brand's vision and mission. When you find a creator, make sure to check out their link in bio – many creators host a portfolio there with past work examples. (Who knows! You might even come across a Brkaway Portfolio!) If the creator doesn't have a portfolio, you can simply connect with them via DMs or email to collaborate. 

When vetting creator candidates, it's important to look at their work experience, brand testimonials, and past collaborations. This will help you understand their content style, quality, and ability to connect with an audience. 

Step 4: Provide clear guidelines and expectations

Once you've identified and vetted your UGC creators, it's important to provide them with clear guidelines and expectations for the engagement. This will help them create content that aligns with your brand's vision and mission. We suggest providing your creators with a creative brief that outlines your goals, target audience, key messaging, and any specific requirements or restrictions. You should also consider using Brkaway. The platform helps brands and creators work together efficiently on all steps of the collaboration. 

Step 5: Foster relationships with your creators

Finally, it's important to foster meaningful relationships with your UGC creators. Building a content creator team is not just about finding talented creators, but also about cultivating a long-term relationship with them. Find ways to communicate regularly and provide them with feedback. By building a positive and collaborative relationship with your creators, you can keep them engaged and motivated to create high-quality content for your brand. 

Tips When Building your Creator Team: 

Build trust and open communication

Building trust and open communication is key to maintaining a positive relationship with your content creators. Be transparent with them, listen to their ideas, and be open to feedback as well.

Be available

In case you need to call on your content creators on short notice, it's important that they know you are available and willing to work with them. This will help build trust and develop a positive relationship for future collaborations. Try using tools to create open lines of communication. Brkaway is a great tool for this as well. The platform makes it easy for brands to chat directly with their creators, share ideas, make brand requests, answer questions, and provide clarity. 

Provide opportunities for consistent work 

Brands are often open to working with the same creators month-to-month. We’ve seen this shift since platforms like TikTok emerged and the need for consistent content is very prevalent. When you work with the same creators, they understand the brand’s voice, mission, content style, etc. and become familiar with the brand’s products or services – making it easier to create content quickly. Consider working with creators again in the future or increasing the number of deliverables they are producing for you per month. We suggest using Brkaway to manage these relationships. Brkaway helps brands build their roster of creators, assign deliverables and due dates to those creators, collaborate on multiple deliverables at once, and stay on top of their entire content pipeline. 

In conclusion, building a content creator team can be a great way to produce high-quality and engaging video content for your brand. By following these tips and tricks, you can build a talented and dedicated team of UGC creators who can help you connect with your audience and achieve your marketing goals.