Creator Feature - Kate S.

Kate Shewaga is a creator based in Southwest Ontario. Her love for content creation is evident in every aspect of her work. With an exceptional ability to captivate an audience using dynamic hooks, authentic enthusiasm, and captivating storytelling — Kate doesn't just meet the bar, she raises it! In this feature Kate shares her journey from flight attendant to creator, what it takes to pursue content creation full-time, and how she balances it all with her young son. Get to know Kate more below:

Introduce yourself!

Hi, I'm Kate! A small-town millennial mom/content creator. For 8 years I was a flight attendant but was craving more creative freedom, so I left that career to pursue running my Etsy shop full time. I quickly learned the importance of leveraging social media to build my small business, and now I work with brands world-wide crafting creative videos for them to use on their social pages. Face-to-camera content is my jam and I love telling a brand's story through my relatable nature! :)

Why did you become a creator?

I realized the opportunities the digital space / social media brings - not only how it helped grow my own small business immensely, but how I was able to do it from the comfort of my own home (vs. being away for work multiple nights in a row). I thrive off creative freedom!

What is your favourite part about being a creator? 

Again, I want to say I love that it allows me to be home. I truly have the perfect blend of work / life balance with having a family, and I genuinely love the creative side of filming, editing, etc. I can't image doing anything else right now other than being a creator!

What does a typical content day look like for you?‍

Pure. Chaos. Haha, no but really, I am OCD on organization and even then sometimes life has other plans. With having a toddler, I structure my days to film while he is at daycare part-time, and I often do my concepts and admin work in the early mornings / night when he is asleep. No day is ever the same, and I like it that way!

Do you have any advice/pointers for new creators?‍

I've helped friends get started with being a creator and the common denominator as to why they usually stop doing it is two-fold: not enjoying the work itself and a lack of patience. I really think to thrive in any job/career, you have to love it. The "life" of a content creator can seem glamorous, fun and "easy" - but if someone isn't invested in constantly learning, growing and trying new things then they tend to inevitably stop trying. I'd also say PATIENCE is a key trait to have in this industry. It takes time to find your voice as a creator and it takes time to build yourself up professionally as a creator!

‍Anything else you'd like to share about your creator journey to date?

I love this! I often think if I didn't have kid(s) that I'd be a more "successful" creator - booking more gigs, have more time to dedicate to my work, but what I'm really passionate about sharing now is that having a job you LOVE and having a life you LOVE can exist together. I love that being a creator gives me the freedom to do something I enjoy, help people grow their businesses, while also letting me grow with my family. It makes me emotional! It's a career that allows you to take things into your own hands, your workload into your own hands. That's my motivation to continue doing this - I found my little spot in the creator world and I'm really happy :)

Interested in working with Kate? Get in touch with her through her portfolio: Kate Shewaga

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