Creator Feature - Maddi C.

Maddi is a creator based in Toronto, Canada. She’s a foodie, beauty lover, and health & wellness enthusiast — all of which are industries she loves to create content for! Maddi approaches her content business with unwavering commitment and passion. She always shows up as her most authentic self and you can see it in her work! In this article, Maddi shares why she loves being her own boss, the secret to becoming a better creator, and how she schedules her content days with the help of Brkaway. Get to know Maddi more:

Introduce yourself!

Hey! My name is Maddi and I'm a content creator based in Toronto, Canada. I'm a huge foodie, beauty lover, and health & wellness enthusiast. I'm a dedicated and passionate consumer specializing in short form videos and always looking for new products to try and promote. I began content creating a year and a half ago and have fallen in love with this creative process. When I'm not working, I'm either at the gym, on a hike out in nature, or trying out a new local food spot!

Why did you become a creator?

I've been obsessed with social media since a very young age (tb to the Vine days!). I've always loved watching YouTubers and creators share their lives online and I've always thought one day, that will be me. I think it's so cool that it's possible to make an income by doing what I love and sharing products that I adore in the form of an engaging video. I stayed consistent and did everything I could to make this happen!

‍What is your favourite part about being a creator?

I love being able to be my own boss and make my own schedule every day. I also love having the creative freedom to come up with new ideas and concepts to market a product. Testing and trying out products is also super fun considering I'm an avid consumer and always up to date with new products on the market!

What does a typical content day look like for you?

A typical content day for me starts with me walking on my walking pad, and getting all the admin stuff out of the way like checking my email, responding to brands, pitching to brands, etc. I'll check my Brkaway calendar and see what is ready to concept or what I can start shooting. I'll write out any scripts or specific shots I want to get for each video. Then the fun part comes.... I get to start filming. I like to film my videos mid day because it's when the best lighting hits and I can get those high quality shots. The best thing about content creation though, is that every day is different and usually chaotic (in a good way), because I'll randomly have a genius idea when I'm out and have to run home to film it!

Do you have any advice/pointers for new creators?

Stop mindlessly scrolling!!! When I first began my content creation journey, I found myself trying to "research" and get ideas from other creators by mindlessly scrolling social media and I just ended up overwhelmed and actually less creative. When I stopped scrolling so much for inspiration, I started creating original and unique content that was from my own brain and as a result, I became more passionate about what I was doing because they were my original ideas! Nothing wrong with a little bit of inspo, but stay true to yourself;)

Anything else you'd like to share about your creator journey to date?

Stay consistent and don't give up! I'm really proud of myself for never giving up and that this little side hustle of mine was able to help me start my own business and become my own boss! You got this, it's never too late to start :)

Interested in working with Maddi? Get in touch with her through her portfolio: Maddi Cerasuolo

• If you're a Creator, Brkaway makes it easy for you to manage your content business and collaborate efficiently with your clients. Nobody likes sharing Google links, to get feedback via Emails, while updating to-do lists on Notion, to then get paid via PayPal... Manage your entire content business using one tool, not ten!
• If you're a Brand, Brkaway makes it easy for you to manage your entire content pipeline and creator roster. It's finally time to say goodbye to long email threads and Google links! On Brkaway you can invite creators, schedule Collabs, share files, and approve deliverables in just a few clicks.