Using Hashtags in TikTok

TikTok has been labeled as a search engine for the younger generation, as companies are making fast moves to get content out on the app and be seen, it's as important to be optimizing SEO to stand out. One primary way to be seen by users is to use hashtags to your advantage. Below are 7 tips to get your videos in front of the right audiences.

1. Use relevant hashtags: The first step to effectively using hashtags on TikTok is to use relevant hashtags that are related to your content. This will help your videos show up in search results when users are looking for content related to your topic.

Example: A skincare brand like Laneige using #skintok or #skincare

2. Mix popular and niche hashtags: When choosing hashtags, it's important to use a mix of popular and niche hashtags. Popular hashtags have a lot of competition, so it can be hard to get noticed if you only use those. Niche hashtags, on the other hand, have fewer users, but they also have a smaller audience. By using a mix of both, you can reach a larger audience while also targeting a specific group of people.

Example: A gym brand has created a video for “the perfect way to curl”. A popular hashtag would be #gymtok. By combining a niche hashtag of “#biscepexercise”

3. Use branded hashtags: If you have a brand or business, it's important to create and use branded hashtags in your TikTok content. This will help your content stand out and create a sense of community among your followers.

4. Keep it simple: When choosing hashtags, keep it simple and easy to remember. Avoid using long, complicated hashtags that are hard to remember or type in. Stick to one or two-word hashtags that are easy to type in and remember.

5. Add hashtags in the caption or comments: You can add hashtags in the caption or comments of your TikTok videos. It's important to add them in a way that doesn't detract from the content of your video, so use them sparingly and in a way that makes sense.

6. Research popular hashtags: It's important to research popular hashtags in your niche and use them in your TikTok content. This will help your videos show up in search results and get noticed by a wider audience.  Using TikToks Creative Center will help greatly with research to find data and trending hashtags

7. Create your own hashtags: Creating your own hashtags is a great way to build a community around your content and encourage user-generated content. Make sure to promote your hashtags on your other social media channels to encourage followers to use them in their own content.

Hashtags are an important part of using TikTok effectively – as a brand, it's somewhat vital! Be sure to check out more tips on the Brkaway blog.