Why are TikTok Subtitles so Popular?

TikTok has taken the world by storm, thanks to its short-form video format that allows users to share their creativity with others. One of the key features that makes TikTok videos so engaging is the use of subtitles. 

But why are subtitles so important to include in your TikTok content?

First and foremost, subtitles make videos more accessible to a wider audience. They provide an additional layer of information that can benefit individuals who are deaf or hard of hearing. This can be especially important as videos are becoming increasingly popular on social media platforms, and the ability to understand audio is not always provided. By adding subtitles to their videos, creators can help ensure that their content is inclusive and accessible to all. 

Subtitles are also useful for those watching videos in a noisy environment. A recent survey conducted by Verizon Media found that 80% of Gen Z respondents turn on captions when watching videos on social media platforms. Gen Z’s often consume content on their phones or in shared spaces, such as libraries or public transportation. Subtitles allow them to consume content without disturbing others, while eliminating the need for headphones which can be inconvenient or uncomfortable in certain situations. 

Another reason for the popularity of subtitles among Gen Z is their reliance on multitasking. The same Verizon Media survey found that 90% of Gen Z respondents use their phones while watching TV. We know what you’re thinking… “that’s so distracting!” but – contrary to popular belief, subtitles can also help individuals with ADHD focus better. By providing an additional visual aid that reinforces the audio information being presented, individuals with ADHD retain information better and stay engaged with the content for longer periods. 

Apart from accessibility, subtitles can increase the reach and engagement of a video. With subtitles, videos can be understood by a wider audience, including those who are not native speakers of the language used in the video. As a result, videos can potentially reach more viewers and gain more engagement. They also improve the SEO of the video, making it more discoverable by search engines and social media algorithms. 

The best part? TikTok’s built-in subtitle feature makes it really easy for creators to add subtitles to their videos with one click. Here’s how: 

1. After recording the video, the creator can tap on the "Captions" icon, which will automatically add subtitles to the video. 

        2. The creator can then make edits, change the font, colour, size, and position of the subtitles on screen to match the branding or theme of the video.

Overall, it’s fair to say that subtitles are incredibly valuable – especially on video-first platforms like TikTok. They make videos more inclusive, engaging, and accessible to a wider audience – which we love! Take the extra time to include them in your next video and thank us later.